So how does a website add to my bottom line?

There are a variety of ways websites can provide return for your business.

The core, quantifiable ones are:Increasing the likelihood of converting a visitor into a customer Increasing customer retention, and, in turn, increasing customer lifetime value Increasing average customer spend through active encouragement towards higher priced products We also see value created through decreased costs, for instance:

Decreasing costs for a business’ call centre due to a more informative website Reducing subscription costs if the new website replaces tools that were used for things like building landing pages etc.

Non-monetary savings through increased workflow efficiencies, ensuring wage expenses are more effectively spent and have a higher correlation with increased productivity

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