How To Make Your New Business Stand Out On Social Media
If you’re starting out with a new business venture, social media should form an essential part of your marketing strategy. Versatile, diverse, and always growing, social offers a powerful channel for connecting with customers and growing your business.
But it’s not enough to simply set up a few social profiles and waiting for your audience to come to you. Social offers a variety of creative ways to connect with consumers in 2020, and it’s important that you take advantage of them all.
With that in mind, read on to learn how to make your new business stand out on social media in 2020.
Understand how hashtags work for better results
Hashtags are an essential part of most social platforms.
Of course, some social media platforms such as Snapchat or even Facebook don’t use them as much as Instagram, Twitter, and so on. But it understanding how they work is still essential for making new businesses stand out on social.
Hashtags are what connect people with the content, accounts, and topics they care about. It is what ties everything on social together, helping people build communities around ideas.
The best hashtag strategies are those that are well-researched, thought-out, and above all, diverse. This means your strategy should include a blend of both specific hashtags and broad hashtags.
Let’s use the example of a home decor business to illustrate this.
A broad hashtag would be something like #homedecor — it covers everything your home decor business does, no matter what room in the house it is.
But if you specialize in kitchen decorations, you might use the hashtag #kitchendesign, as this will get you a more targeted type of social traffic. Alternatively, if you create a piece of content that is just about kitchen decor, you could use this hashtag on that post, as well as a more general #homedecor hashtag too.
In this way, you get a nice blend of general and niche traffic, with the latter being more likely to engage with and convert from your content.
Embrace built-in ecommerce for increased sales
Social media and ecommerce are natural partners that every new business should incorporate into their online strategy in 2020. As the former continues to grow and diversify, it offers even greater opportunities for businesses to sell their products on a space where their customers are already active.
Virtually every social network around today offers ecommerce in some shape or form. Facebook has the built-in Store feature, Instagram offers product Stickers and Shoppable posts, and even TikTok is testing out social ecommerce features.
If your new business isn’t taking advantage of these features, then it’s a missed opportunity. With the option to target specific customer segments on the platforms on which they are regularly active, social ecommerce is all but guaranteed to boost your sales as a result.
In 2020, it’s essential that businesses adopt a multichannel sales strategy. While it’s important not to overreach, especially during your first year as a new business, social ecommerce is an affordable and sustainable option that you would do well to consider.
Offer only the best high-quality photos and videos
On social media, there is a great emphasis on visuals. While this might seem obvious for platforms such as Instagram and Pinterest, the same also applies to less visually-oriented platforms like Twitter.
Consequently, in order to make your new business stand out on social, you need to deliver consistently high-quality visual content across all channels. This includes photos, graphics, videos, and even smaller elements such as banners.
Take your product photos, for instance. While you might already have a selection of good photos for your product pages, you should strive to take stunning product photography specifically for your social channels. On social, high-quality and eye-catching photos are essential, so it’s worth taking the time to fine-tune yours.
Similarly, if you haven’t already invested in video yet, now is the time. Video is an effective content marketing format that increases engagement, clicks, and conversions. When combined with social media’s reach, it makes for a killer combination.
Take advantage of ephemeral Stories
The concept of Stories — ephemeral visual content that disappears after 24 hours — was originally started by Snapchat. But since then, other social platforms such as Instagram and Facebook have taken it to new heights, offering businesses a great way to stand out on social.
Stories are an excellent way of connecting with customers on social in a creative, aesthetically-pleasing manner. Due to their temporary nature, Stories give your marketing a dynamism and urgent relevancy that encourages your followers to engage.
The best thing about Stories is that they offer a range of goals and benefits. For example, you could launch a contest or giveaway via Stories, with entrants having to tag their friends in order to enter. This helps you boost brand awareness and engagement at the same time.
Alternatively, you could create a series of Stories that showcase new products due to be launched. When executed over time, this builds hype for your launch by keeping it in your audience’s minds.
Finally, it’s worth noting that Stories on Instagram let you work around the platform’s algorithm.
While feed posts work according to the algorithm’s various requirements — time posted, engagement levels, and so on — Stories appear at the front of your followers’ Stories queue. Consequently, this lets you quickly deliver a message to your followers when needed.
If you’re launching a new business in 2020, make social media integral to your marketing strategy. It’s affordable, scalable, and hugely diverse in terms of the various ways you can connect with audiences.
Follow the tips above and build a solid social media strategy that gets your business noticed in 2020.