Brands have multiple ways to market their services these days, and online methods are among the most effective. But with many different options available, it leaves many companies allocating (and wasting) their limited budgets toward campaigns that don’t produce a return.
Small online marketing budgets are common among service providing brands, but that doesn’t mean the results have to be small. Little things like knowing which channels are best and what tweaks can help you increase conversion rates go a long way.
1. Highlight your reviews from all major platforms.
Before a consumer makes any purchase decision online, they are going to read reviews.
By making it easy for a potential customer to read your reviews, it keeps your business on their mind, which, if they like what they read, will greatly improve the odds of them converting into a lead or sale.
2. Provide multiple, instant-contact options.
A lot of times, especially when it comes to a service provider, a potential customer is looking for a solution immediately. If you don’t have multiple ways for them to contact your business and speak to someone right away, you will miss out on many opportunities.
3. Leverage well-known badges of trust to instill confidence.
First impressions are everything, so anything you can do to showcase your reputation and trustworthiness should be leveraged.
4. Assume that 80 percent of your leads will come via mobile devices.
Most service providers have websites that are used for lead generation purposes, so it’s important to make sure it’s easy for a customer to contact your business or request information on a mobile devices, as the traffic source continues to dominate with no sign of slowing down.
5. Use retargeting to pull prospects back while they are comparison shopping.
If a consumer is looking for a local service provider, he or she is going to do research and contact several options before making a decision. You need to stay on their mind while they comparison shop, and retargeting is one of the most effective ways.